Musk clarifies the logic behind the X rebranding of Twitter

Elon Musk says the name Twitter doesn’t suit the platform anymore. It was fine when it was about posting text within 140 character limit. However, that’s not the case anymore. The platform is more than just text posts. Also, the X-rebranding has been a step in the direction of an everything app.  

What is this everything app he is talking about?

Musk shares a fondness for the letter X which is evident from the fact that he named his second startup X which later became Paypal. His recent son was also nicknamed X. And the reference to X has popped up in different aspects of his life and business career throughout the years. 

Before buying Twitter, he had tweeted his intentions about X.com and building a super-app like the WeChat app in China. So, this new move has been a long-time coming.

Also Read: Musk kills the bird: Twitter rebranding to X has been years in the making

So, when a user tweeted the list of companies that have gotten renamed, he clarified this isn’t just about renaming Twitter. Rather, the X app will be more than a communication platform. It will gain digital payment and wallet services to help you “conduct your entire financial world”.

So, like WeChat, X will also be a multi-purpose app including messaging, social media, and digital payment. Perhaps, it will also bring in features like location sharing, file sharing, games, booking taxis, paying for food, and buying movie tickets, etc.

It will be like a one-stop app for most user needs in everyday life. 

WeChat is very much integrated with the daily life of Chinese people. For X to become so, it will have to have features to attract and engage people. It will also require access to an unfathomable amount of data. However, with such wide scope and proximity to our lives, the app could become a privacy nightmare too.

Also Read: TwitterX is trending on Twitter with some funny memes and interesting hot takes

Let’s see how the future of X Corp unfolds. So far, Musk and the team have been swiftly changing almost everything about the Twitter brand including name, logo, and associated accounts. But even then some things can’t be changed like for example, rebranding the TwitterMovies account.

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